You will pick two companies (one large and one startup) that you think could have a good business partnership. One should be a fortune 500 company.
Based on the following idea, you will create a business model canvas for each company and develop a brief write-up of the kind of partnership you envision between the two and why you think they would make a good fit.
“When business models among acquirers and targets are related, the sharing and transfer of superior resources may improve post-acquisition performance. In contrast, when business models among acquirers and targets are unrelated, internal and external identity conflicts may harm post-acquisition performance”-Sohl, 2017
The idea here is that you would sketch out the business models of two organizations and figure out if there is a good fit. This will allow you to better understand where there are potential synergies and opportunities for integration and where more differentiating factors will cause you to run into challenges.
This is an individual assignment.
It is approximately a 2 page write up. Answer the questions below:
Provide a brief overview of each of the companies, including the industry and the competitive position of each and valuation of each
Discuss the synergies between the two companies
-Would the cultures of the companies be in sync (ex. level of innovation, level of diversity, location of headquarters, reputation of CEO, etc.)
Analyze the business models of both companies and create and discuss how compatible the business models are for integration.
Discuss the proposed integration strategy: alliance (non-equity or equity), merger, acquisition, joint venture, etc. and why you think this would be a good strategy
What would be the benefit to each company of this type of partnership arrangement?
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