Type: Project: “Researching the Ideal Location”
Word length: 1000 – 1500 words
You are researching a location for a proposed new restaurant (could be hotel, café, bar, nightclub). You are open to the idea of taking empty premises or taking over an existing operation. You are also considering the advantages of taking a lease on a venue rather than buying it outright.
Write a report that covers the steps you take to find the ideal location. Areas to be included are:
The type of market research you will conduct
Matching demographics to your target markets
Determining what factors constitute the “ideal location”
Analysis of competitors
Whether to lease or buy premises
Whether to take over an existing operation or start with an “empty shell”
What role in the hospitality industry will this entity serves to increasing tourism and indirectly the economy of the particular region.
1. Prepare a 1000 – 1500 words report depicting a “real-world” scenario on this topic (use headings, diagrams, and bullet points), incorporating a list of any external resources and references used