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Individual Assignment: Classic Airlines Marketing Solution

Use a problem-solving model to solve Classic Airline’smarketing problem located on your student web page. It is not required but youmay use the nine-step model. You must identify and define the problem, andapply a robust problem-solving process.

Consider the internal and external pressures contributingto Classic Airline’s current crisis, the objectives and obstacles of themarketing department, and the marketing resources available to resolve thiscrisis.

Write a 2,150- to 3,500-word paper applying your chosenproblem-solving process to Classic Airlines, and provide justification for yourmarketing solution.

Format your paper consistent with APA guidelines

 

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