Part I: Complete this Coalition Campaign Using Volunteers Worksheet.
Top portion of the Coalition Campaign Using Volunteers Worksheet:
Research a real-life example of a health coalition (either one in your community or from researching on your own), and complete the top portion of the worksheet.
Bottom portion of worksheet:
Create a health campaign title for a project that would align with this coalition (You can make one up or use an existing campaign from that coalition).
Describe the campaign purpose (you can make it up or use an existing campaign. Please do not copy text from your research. You must paraphrase your work).
Outline a volunteer recruitment plan.
How will you find them?
Who is your target?
How will you attract them to this project? (For your information, you have no money, so no pay)
Outline volunteer activities/jobs (job titles and descriptions will be sufficient).
Outline volunteer engagement activities.
How will you keep them interested, engaged, and willing to work for free?
Part II: Create a campaign volunteer recruitment piece (flier, postcard/mailer, brochure, or any other material you desire – see Chapter 9 of your textbook for ideas). You are not creating this to attract people to the campaign cause/purpose, you are creating this piece to help recruit volunteers who will help you implement the entire campaign. Take note of your volunteer recruitment plan and use that to guide your work. Ask yourself about the appropriateness of your piece for your target volunteers: Is a flier appropriate? How about a Facebook message or Facebook page? What about an advertisement in the paper? Critically think through this before deciding on what piece you select to develop.
In the discussion forum, attach both the worksheet and your recruitment piece to your post. Make sure you list all references in the discussion forum text box. They do not need to be included in the worksheet or the marketing piece.