Part 1 – Visit New Columbia Distilleryâ€s Web site, www.greenhatgin.com. What recommendations can you make for improving their site?
Part 2 – What can an entrepreneur do to avoid falling victim to these 10 myths? Select 2-3 of the following myths and explain.
Myth 1: If I launch a site, customers will flock to it.
Myth 2: Online customers are easy to please.
Myth 3: Making money on the Web is easy.
Myth 4: Privacy is not an important issue on the Web.
Myth 5: Strategy? I donâ€t need a strategy to sell on the Web! Just give me a Web site, and the rest will take care of itself.
Myth 6: The most important part of any e-commerce effort is technology.
Myth 7: Customer service is not as important online as it is in a traditional retail store.
Myth 8: Flashy Web sites are better than simple ones.
Myth 9: Itâ€s whatâ€s up front that counts.
Myth 10: My business doesnâ€t need a Web site.
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