Chapter 7 – Question 2: Define and discuss the four types of innovation. How might these innovations relate to the industry Life Cycle?
Chapter 7 – Question 3: As a manager of a company relying on innovation for sustaining a competitive advantage, would you prefer an open innovation organization or a closed innovation organization? Discuss. (Be sure to define the terms.)
Chapter 8 – Question 4: Discuss the “make” versus “buy” decisions firms often are forced to make. (Define the terms.)
Chapter 8 – Question 5: What is vertical integration? Discuss to include the benefits, risks, possible alternatives, relationship to company value chain.