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Using the same manufacturing company you selected for the Week 2 Assignment, address the following points:

  • Identify a strategic alliance your chosen company has formed and discuss how three to four of the issues from the following list have been addressed by the alliance:
    • Adding value to products
    • Improving market access
    • Strengthening operations
    • Adding technological strength
    • Enhancing strategic growth
    • Enhancing organizational skills
    • Building financial strength
  • It is common for a strategic alliance to be formed with a third party logistics provider (3PL). Describe three to four benefits that may be realized from such an alliance.

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