Information Security Governance
April 3, 2020
Message Strategy Discussion Question
April 3, 2020

Think about a service company.  Prepare a short introduction to that service company and the reasons why you chose that organization.  Then, address the following topics in depth:

(1)  Identify that organization’s brand contacts.

(2) Analyze the brand in the minds of customers (intent of the organization and your actual perception)

3) discuss the brand value and brand equity of the service offering of this organization and how those contribute to the financial success (or failure) of the organization.

 
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