Elements of a Marketing Report
December 14, 2017
Describe your recommended approach and the expected impact of that approach on job performance.
December 14, 2017

Write a 4 -5 page paper on Leadership and Change at Verizon under CEO McAdam! To what extent do you think the right approach to leadership can help to facilitate large scale organizational change?
Assignment Expectations
Focus primarily on the major change that is taking place at Verizon under CEO McAdam.
Some of the issues to think through include: (a) his new vision/goals strategies and how he implements them(think of Wireless); (b) new culture he implements and why (c) culture change; (d) union negotiations; and (e) results of new culture and strategies.
Draw upon concepts from the required readings in your paper.
Cite and reference those sources.


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