The assigned reading “The Crisis Communications Playbook…” provides leaders directions when responding to crisis. Below I’ve identified five points of emphasis from the reading. These are likely ingredients for a thorough response strategy. Choose three points (below) from the reading to compare and contrast how these points play themselves out in both case studies from week 6 (Sony & Commonwealth).

Using the concepts outlined by the author of the article (below), how would the author assess Sony and Commonwealth in their various crises? Apply these ideas to your assessment.

• Admit your mistakes publicly
• Communicate early and often
• Tell your side of the story most efficiently and most eloquently through the media
• You need to explain why things will be different in the future
• You need to keep the business running

Using examples from the media (such as a press release, interview, or other communication via the media from Sony or Commonwealth), provide specific references to support your assessment. For instance, if you evaluate a press release, cite it and discuss the strengths and weaknesses. What was done well, what could be improved, what was out of their control? How would any of our learned course concepts be applied for a positive outcome? Word count for this assignment should be 900-1200 words.

 

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