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Paper details:please use the attached file to do it, write and answer about the “marketing research”that i provided below and here is what you need to do, i will attach the Swot file.
Here you start the most important part of the Marketing Plan. As you start this part of the Plan, go back and re-read carefully the three main objectives that you outlined in the SWOT and Objectives section, because strategy is largely about how you accomplish your objectives. Besure in all of this section that everything you lay out as strategy specifically and clearly links back to and is consistent with the Marketing Situation Analysis part of the Plan.
Use the concepts from your textbook and apply them creatively. For example, in Product, we talk about the Augmented Product. Use these terms in a way that shows you understand what it means, but don’t explain them. You can use the Discussion forum for discussing problems you may have while constructing this part.
Consider use different strategies for different objectives that you have set. Not every element in marketing strategies is equally important for different objectives; decide what’s most important; It’s also part of the purpose of the assignment — to give you practice in deciding what is important and then writing it concisely.
here is the Marketing research.
the paper has to answer Marketing research:
One challenge of marketing is allocation of resources. Where do I put the resources How much should be allocated to various tools Etc. To inform these decisions it would be helpful to better understand how consumers make purchase decisions for a given product.Conduct primary research (use a interview and other qualitative techniques learned in class) into your target market to understand their attitudes, purchase habits and motives regarding the product and brand.
(For example, as a brand manager for a cold remedy, you want to know how people perceive the category and how they land on buying a specific item. For example, think about the last can of soup you purchased.
Did you think: category, brand, sub-brand, flavor, pack size
Soup, Campbell’s, Healthy Request, Chicken Noodle, Soup on the Go.
Or was it: category, flavor, pack size, brand, sub brand
Soup, Chicken Noodle, soup on the go, Campbell’s, Healthy Request.)
Design a depth interview with questions to find out your target consumer’s decision-making

 

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