December 15, 2017
Marketing Target Segment and Strategy
December 15, 2017

Read the news article and answer the following questions as if you were a Retail Executive and you were strategizing your company for the future here in the United States.

How travel is changing the fashion industry

Please write the questions below in your report and provide your answer:

1. What are 4 current trends of the middle class as discussed in the report provided?

2. How does social mobility affect retailers?

3. What wiped out the middle class wealth? How will the increase in debt by individuals and family affect retailers?

4. What opportunities is globalization bringing to retailers?

5. What effect will technology have on retailers (good and bad)?

6. For most fashion retailers selling to the middle class, what is the best corporate strategy to follow based on the content of this report? Why?


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