Bootstrap Marketing and Advertising
January 30, 2019
week 4 system engineering theory
January 30, 2019

“A  feasibility analysis is a chance to open your eyes, ask yourself some  very tough questions, then check to see whether your idea, as originally  conceived, needs to be modified, refocused, or changed dramatically.  (Or perhaps even scrapped altogether.)” (Abrams, as cited in Scarborough  & Cornwall, 2015, p. 237).

With this assignment, you will be addressing the fundamental question: Does this business have profit potential?

Referring  to the same business you either started or purchased in the first  assignment, write a three to four (3-4) page paper in which you:

  1. Conduct a feasibility analysis in which you research:
    1. Industry and Market Feasibility
    2. Product or Service Feasibility
    3. Financial Feasibility
    4. Entrepreneurial Readiness
  2. Based on your assessment, does the business idea need to be modified, changed significantly, or abandoned

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