The course is structured so that each week you will work on specific segments of your marketing plan for the Final Project that is due in Week Six. This week you will choose a specific healthcare organization (HCO) and begin examining the products and services found in the HCO’s strategic plan. For this assignment, read Chapter 3 in the course text, which addresses the importance of the mission, vision, and values statements to organizations. Why is it important for an organization to have these statements? What purpose do they serve?
March 25, 2019
The healthcare delivery system is often described as a service-driven industry. Therefore, it is vitally important for healthcare organizations to define the services that they are providing; however, it is equally important to determine the demographics or customer base that requires the specific service.
March 25, 2019

For this discussion, choose an issue that you wrote about previously in this course (either your Toulmin or Rogerian essay). Let the class know your previous claim and briefly how you proved this claim in your essay. After this brief review discussion, discuss how you would have approached this particular topic if you were to write a Middle Ground argument, instead of a Toulmin or Rogerian argument. Would you have adjusted your claim? If so, what sort of adjustment would you need? Would you have to find additional sources about your topic in order to prove this new claim? Is a middle ground solution a more practical solution to your chosen issue?   200 words

 
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