Promotional mix – This part of your comprehensive project will focus on promotion decisions.
1. Describe which elements of the promotional mix (i.e. Advertising, Public Relations, Sales Promotion, Personal Selling) you would choose for your product or service.
2. Provide some rationale for the elements you chose. Please choose advertising, sales promotion and personal selling.
Distribution plan – This part of your comprehensive project will focus on distribution decisions.
1. In the consumer market, describe the marketing channels that you would make use of (i.e. Direct, Retailer, Wholesaler, Agent/Broker).
2. Provide your rationale for the above.