Case Questions: TIVO
December 16, 2017
wholesale business Assignment
December 16, 2017

Case Questions: Cumberland

  1. What is the cost oriented price for the CMI pads ? Please calculate CMI’s costs and use appropriate margin assumptions to derive cost based price alternatives.
  2. What is the value oriented price for CMI pads? Please use the Colerick and Fazio tests to calculate the “value” to buyers of CMI pads.
  3. What price would you recommend overall ? What other issues should you be looking at to determine pricing ? (other than 1. and 2. Above)



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