Case Questions: BluefinDecember 16, 2017
Case Questions: Black and DeckerDecember 16, 2017
Case Questions: Colgate Palmolive
- What changes are occurring in the toothbrush category? Assess Colgate- Palmolive’s competitive position.
- How is the toothbrush market segmented? Compare consumer behavior for toothbrushes and toothpaste.
- What are the arguments for launching Precision as (a) a niche product and (b) a mainstream brand?
- What marketing recommendations would you make to Steinberg?
"Is this question part of your assignment? We Can Help!"