Case Questions: Barco Projection Systems (A)
December 16, 2017
Case Questions: Colgate Palmolive
December 16, 2017

Case Questions: Bluefin

  • Do you ever tweet, text or email while watching TV? If so, why? What motivates people to participate in social TV?
  • Whether you do or not, it seems 40 million Americans do. Are their conversations representative of TV viewers? If not, are the data valuable to TV networks ? Are they valuable to media buyers? To brand marketers?
  • Dave Poltrack refers to Bluefin’s data as a deep dive and Social Guide’s as a more summary picture. What features of the Bluefin system of data collection and analysis make it a deep dive?
  • Why did Twitter buy Bluefin? What might it do with Bluefin’s capabilities? Was it wise to shut down sales of its product suite sales?
 

"Is this question part of your assignment? We Can Help!"

Essay Writing Service