Case Questions: Colgate Palmolive
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Case Questions: TIVO
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Case Questions: Black and Decker

  1. What is the cause of B&D’s 9% share vs. Makita’s 50%?
  2. How does the buying behavior of the tradesman impact the situation?
  3. What is Makita’s competitive strategy and what role does Milwaukee (the #2 brand in the segment play)?
  4. Which action alternative should B&D pursue?
 

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