Case Questions: Colgate PalmoliveDecember 16, 2017
Case Questions: TIVODecember 16, 2017
Case Questions: Black and Decker
- What is the cause of B&D’s 9% share vs. Makita’s 50%?
- How does the buying behavior of the tradesman impact the situation?
- What is Makita’s competitive strategy and what role does Milwaukee (the #2 brand in the segment play)?
- Which action alternative should B&D pursue?
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