Case Questions: Colgate Palmolive
December 16, 2017
Case Questions: TIVO
December 16, 2017

Case Questions: Black and Decker

  1. What is the cause of B&D’s 9% share vs. Makita’s 50%?
  2. How does the buying behavior of the tradesman impact the situation?
  3. What is Makita’s competitive strategy and what role does Milwaukee (the #2 brand in the segment play)?
  4. Which action alternative should B&D pursue?

"Is this question part of your assignment? We Can Help!"

Essay Writing Service