Corporate Social Responsibility (CSR) and Global Citizenship –conten– “Corporate Social Responsibility (CSR) and Global Citizenship” Please respond to the following:You are the author of a popular CSR article. For this week?s discussion post, discuss the main reasons why Apple is or is not a socially responsible organization. List at least two examples of Apple?s actions that support your position. Be sure to use terms from Chapter 3 to demonstrate your understanding of corporate social responsibility.
December 14, 2017
comparative literature (comparing movie to 1001 nights)
December 14, 2017

Assignment?Question:
Analyse?the?impact?of?a?contemporary?challenge?which?is?currently?affecting?people?working?in?B2B?marketing
and?supply?chain?management.?This?could?be,?for?example,?the?impact?of?digital?communication,?sustainability
(social?and/or?environmental),?Britain?s?exit?from?the?EU,?or?another?relevant?issue?of?your?choice.
You?should?provide?balanced,?objective?insights?into?the?selected?challenge,?backed?up?by?evidence,?including
reference?to?academic?literature?and?examples?of?relevant?practice?from?at?least?one?industry.?Your?conclusion
should?summarise?the?key?points?and?examine?how?they?could?be?addressed?by?B2B?or?SCM?practitioners?and
the?organisations?in?which?they?work.
?Approaching?the?question:
You?are?reminded?that?whilst?some?questions?may?very?evidently?refer?to?a?particular?unit?they?are?all?designed
to?span?issues?across?the?entire?module.?A?full?answer?to?the?question?will?require?reflection?on?the?issues?that
you?have?encountered?throughout?the?module.?It?is?important?to?bear?in?mind?that?the?content?of?your?answer?will
depend?on?the?argument?that?you?wish?to?put?forward?in?answer?to?the?question?and?not?solely?on?the?concepts
that?the?question?explicitly?identifies.
You?are?reminded?that?whilst?the?question?may?evidently?refer?to?particular?units,?it?can?also?have?some?input
from?other?units?within?the?module.?You?will?be?expected?to?relate?marketing?and?supply?chain?management
theory?from?the?module?to?the?assignment?topic?and?make?appropriate?recommendations,?thus?demonstrating?an
awareness?and?application?of?B2B?marketing?principles?and?practice.
You?are?expected?to?demonstrate?a?comprehension?of?supply?chain?management?concepts.?You?are?expected?to
provide?evidence?of?analysis?of?these?concepts?for?B2B?marketing?practices.?Although?your?experiences?of?B2B
marketing?practices?are?important,?these?must?be?informed?by?and?draw?upon?relevant?academic?theories.?This
application?of?theory?to?practice?should?assist?you?to?critically?discuss?the?assignment?question?above.
One?of?the?key?criteria?for?assessing?this?piece?of?work?is?evidence?of?reading,?understanding?and?discussing
relevant?academic?theories.?You?are?required?to?demonstrate?further?reading?of?academic?and?trade?journals,?both
of?which?are?available?via?the?University?of?Leicester?library.?You?are?recommended?not?to?use?quotes?from?the
University?s?module?materials,?as?we?know?you?will?have?read?these?already,?but?to?show?reading?that?goes
beyond?this?(e.g.?from?the?reading?lists?or?from?your?own?literature?search).
Suggested?Further?Readings
Blythe,?J.?and?Zimmerman,?A.?(2013)?Business?to?Business?Marketing?Management?(2nd?Edn).?London:
Thomson.
Brennan,?R.,?Canning,?L.?and?McDowell,?R.?(2014)?Business?to?Business?Marketing?(3rd?Edn).?London:?Sage.
Ellis,?N?(2011)?Business?to?Business?Marketing:?Relationships,?Networks?and?Strategies,?Oxford:?Oxford
University?Press

 

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