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“Bootstrap Marketing and Advertising” Please respond to the following:

  • Using the Internet or Strayer databases, find three (3) examples of  bootstrap marketing strategies. Next, develop a bootstrap marketing  idea that will help promote a small business at a minimal expense. Be  creative and thorough in developing the idea for this implementation.
  • Assume you have an advertising budget of $1,500 to invest in a  campaign promoting an upcoming “sale” or special event for your  business. Your target customers are 25- to 45-year-old individuals with  higher-than-average disposable income. Explain where you would invest  your advertising budget and how you would generate free publicity to  extend your advertising budget.

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