• 30 NOV 17
    • 0

    This assessment item is Part 2 of your International Business Report and focuses on Topics 7 to 12 of this unit.

    Assessment item 3
    Major Assignment – Part 2
    Value: 50%
    Due date: 24-May-2017
    Length: Approx 3,000 to 3,500 words
    This assessment item is Part 2 of your International Business Report and focuses
    on Topics 7 to 12 of this unit.
    Having now completed a major analysis of the environment in which your business
    will operate you will need to prepare Part 2 of your International Business Report
    which will offer strategy recommendations to your organisation. Your assessment
    will again be in report format and should cover the following:
    Executive Summary (a 2-page (maximum) summary of key findings, strategies and
    outcomes).
     Introduction to the report.
     Brief background to company and selected international country: ie brief
    approx 2 page synopsis of Assessment 1 (Topics 1-6 as well).
     Additional analysis reflecting your further country analysis (Topic 7)
     Recommendation for entry mode and multinational structure/competitive
    strategy with justification (Topics 8 and 9)
     Marketing and R&D considerations (Topic 10)
     Recommendations regarding production (Topic 11)
     International HRM issues and considerations (Topic 12)
     Conclusion
     References in APA format
    Note that you need to ensure that you refer to the theories covered in the Topics 7
    to 12 within your report demonstrating your understanding of these theories and
    concepts and their application to international business. As with the first part of
    this Task, you are expected to find sources beyond your textbook to strengthen
    your arguments.
    Presentation:
    As is the case with Part 1 of this Major Assignment, a report format is required, the
    details of which are contained in an earlier part of this Outline.

     

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