Your stories and the meaning of life
December 15, 2017
Sustainable Performance Phase – Discussion
December 15, 2017

Description
Many?of?your?perceptions?regarding?price?versus?value?are?likely?to?be?different?from?those?of?your?parents?or
grandparents.?Researchers?attribute?such?differences?to?cohort?effects,?which?are?based?on?the?premise?that
consumption?patterns?are?determined?early?in?life.?Therefore,?individuals?who?experienced?different?economic,
political,?and?cultural?environments?during?their?youth?are?likely?to?be?different?types?of?consumers?as?adults.
Describe?instances?in?which?your?parents?or?grandparents?disagreed?with?or?criticized?purchases?you?have?made.
Describe?the?views?that?explain?each?party?s?position?during?these?disagreements.

 

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